What ‘Industry Influencers’ are aligned to your brand?
One of the things that LinkedIn is awesome for is been able to connect you up with industry influence. This is one of the key things that you want to consider when you aren’t developing your LinkedIn marketing strategy.
When you think about the power of the second and third degree connections that exponentially grow every time you connect with a prospective client for referral partner, it’s not too hard to see how you will attract industry influencers when you are creating and curating relevant industry content.
- Think strategically about who has a relationship already with your target market.
- Grab your notepad and write down the names and company names of 20 people who may be a potential partner.
- Save them as a lead in your Sales Navigator account so you get updates coming through on your Sales Nav feed.