When your ideal type of client goes to your LinkedIn Profile, they will be reviewing it with to get a feel if you are someone with the right skills, knowledge and experience.
And when you pass that first test, they’ll want to go deeper and learn about you and your story. If you haven’t gone through this exercise when your website was getting done, this is the perfect time to get the story down ‘on paper’ so it can help to build your brand and attract new clients.
Watch the video with a pen in hand your notebook to record the answers to these questions:
Why was the company formed, what is the story of the founder(s)?
Explain the motivation behind starting the company, and the passion that helps fuel it.