One of my participants in the Linked Inbound Marketing Course has asked a great question, and I’d thought I’d share it with you today, so you can benefit from my response.
This participant is a personal coach, and has a few dozen clients. She’s not aiming to run a billion-dollar empire, but she does want a steady flow of new clients signing up for her programs.
Since her target market are executives, LinkedIn is the perfect place to develop a strong reputation, and connect with prospective clients.
She had just completed my training modules and wanted to know how she could invite her current connections to ‘follow’ her newly created company page.
Here’s my response:
“That’s a great question that you’ve asked, and at this point, I recommend you focus on getting people to connect with your personal profile. Once you’ve got 5000 connections, and you’re generating sales to your online programs, the next step you may want is getting a VA to help you with some of the admin and tech side….Once you hire this person, I would recommend you start pushing out 90% of your content through your Company Page, as most of that will be created and uploaded by your VA. You, as the thought leader, will generate one in ten blog posts, which will be amazingly insightful opinion pieces that elevate your status.
So in a nutshell, its great that you have a company page for now, because your logo appears next to your current role within <name withheld> Coaching, and it looks great for branding purposes. And that’s the reason we had it set up immediately.
Once you’ve create a few strategically written posts on your personal LinkedIn profile, you can then start posting from your Company Page, and then sharing it from your Personal LinkedIn account with a little comment about the benefits of reading the post.
The best way I promote my company page is through the little “follow” button that I insert in my email signature.
You can create your own button by clicking this link: https://developer.linkedin.com/plugins/follow-company”
Here is the screen that you’re likely to see when you click the link: