Let’s Get Ninja on LinkedIn!
Discover How to Use the Powerful “Advanced Search” feature on LinkedIn
One of the best features of LinkedIn is the Advanced Search feature, it’s amazingly powerful in helping you to become laser focused to attract your ideal type of clients.
In order to get the most out of LinkedIn, you’ll want to use as many elements of the Advanced Search feature as possible.
The Advanced Search is found to the right of the Big White Search box on top of your LinkedIn home page.
Once you’ve click on the advance search link, you’ll notice there are a wide range of fields that you can use, this is where the magic begins!
You might be interested to know, when I’m researching or in ‘lead generation’ mode for my businesses, I use the following fields:
- Company Size
- Seniority Level
Sometimes I use the Groups and the Function fields also.
Use these Advanced Search fields to Create More Effective Results
When I’m interested in making contact with my network of connections, I choose the first level connections in the ‘relationship’ field. But the power of your Linkedin network comes from your second level connections and this is why you want to build up your network with the right type of people.
If you’re clients are on LinkedIn, then building up your network helps you to grow your business.
You can use Inmail (which costs $10 per message, and hasn’t proven to be super effective), or you can directly send an invitation to connect to 2nd degree connections or fellow members of a LinkedIn group.
There are about 10 amazingly successful LinkedIn Marketing Strategies you can implement to grow your network, build your personal brand, and create a steady stream of new enquiries. Check out my other blog articles, or my coaching programs if you’d like to find out more.
How to Ramp Up Your Results by Using Booleen Search
If you have a search result of more than a few thousand, I’d recommend you refine it down – especially if you’re using some of the LinkedIn Marketing Automation tools.
You can use the Keyword section to create a more refined “Boolean search”.
Boolean Searches are wonderful when it comes to looking up anything on the internet, as they give you more specific results.
You control what comes up in your results by using ‘modifiers’ that include:
- + “the plus sign” – gives you results that include both keywords
- “quotation marks” – holds the search phrases together;
- OR – gives you results on one keyword or another
- AND – the search results will include all keywords that are listed with the word AND
- NOT – this will exclude a search term or phrase.
For example, if you’re conducting a search for a Chief Executive Officer and didn’t use the plus sign between Chief and Executive and Officer, or you didn’t put that phrase in quotation marks, then LinkedIn will provide results on anyone with the keywords of “chief” or “executive” or “officer” – which would not be very helpful.
So a smarter way to search is to use the plus sign, Chief+Executive+Officer, or the quotation marks around the phrase “Chief Executive Officer.” If you believe that your target uses a range of keywords to describe themselves you would use the word OR between all the keywords. For example “Chief Executive Officer” or “CEO” or “Owner” or “Director” or “Partner” or “Head of”
LinkedIn is helpful in that it lets you use the OR modifier in both the Keyword and the Title fields.
How to Save Searches and Get Super Efficient with Your LinkedIn Marketing
For the purposes of time management and good record keeping, I’d recommend you record your search activities in your calendar and then copy and paste the searches you’ve done into a Word document. I’ll explain why later, but in essence, this will save you time when you want to reuse the search criteria you selected.
Nifty LinkedIn Feature – You can also save your search on LinkedIn!
Depending on whether you have a FREE or Paid account, the number of searches you can save will vary.
You can find the ‘save search’ button just under your little profile image on the top right of your screen:
When you click on this field, you’ll be able to save a search. This is a great feature on LinkedIn, that people rarely use.
It’s worth having a look, because anything that saves you minutes in the day is highly welcomed!
Save in a Word Document to Easily See Everything Looks Good!
When you save your different searches in a Word document, you can easily check for spelling errors and to see that everything looks exactly like it should. Another good reason for using Word (or something similar) is that LinkedIn’s fields are so small – it’s much easier to work from a Word document then you can easily copy and paste it into LinkedIn.
So I hope this helps you in using LinkedIn and focus on targeting your ideal type of clients.
As always, if you have any questions or comments about this article, I’d love to hear from you in the comments section below: