Discover the Top 3 Reasons Why It May be a Good Idea!
One of the things I’m asked the most when people are first starting out with LinkedIn is what’s the difference between a basic account and the premium account?
I’m going to explore those options with you so you can see exactly what the difference is between the free and premium version of LinkedIn.
In a nutshell….
- If you’re a senior level or C-Level executive, director, head of department or even a specialist in your field, LinkedIn can help you stand out to hiring managers, get in touch with recruiters, see how you compare to other candidates.
- If you’re a business owner, entrepreneur, coach or consultant, then the premium account will help you grow and nurture your network with the special features and extra exposure and insights LinkedIn provides to help you to grow your business, maximise the power of your network, all while enhancing your professional brand.
There are various versions of the paid account, and after trying all of the versions, I recommend the Business account, at around $50 per month. It gives you the exact functionality you need to really leverage the power of LinkedIn, and for the amount of new leads it will bring into your business, $50 a month is a great investment into your business.
1. The Premium LinkedIn Account Lets You Contact the Key Decision Maker Directly
Forget the days of having to build rapport with the gatekeeper to get through to the top decision makers! If you’re ideal type of client is on LinkedIn, then you can use your InMail messages to contact them directly. You don’t even need to be connected with them directly on LinkedIn, it’s one powerful feature!
On the other hand, if you only have a basic account, you’re only allowed to send messages to people that you’re connected with.
2. The Premium LinkedIn Account Shares Details of ALL the People Who’ve Viewed Your Profile
When you upgrade, you can also get access to “Who’s Viewed Your Profile” to see the long list of people who’ve viewed your profile over the last 90 days. LinkedIn will also let you know how they and they found you.
With the basic account, you can see only the last few people who’ve viewed your profile. This is amazingly valuable when you can see that your ideal type of client has viewed your profile, because you can then send them an invitation to connect, and get in contact to see if and how you can help them.
3. The Premium LinkedIn Account Offers Powerful Advanced Search Features
Ah, my favourite feature in LinkedIn! This feature made it a ‘no brainer’ decision for me, because it allows you to mine LinkedIn to provide a lovely list of prospective clients. You can laser in on the exact type of client that you want to attract more of, and you can then tag them with special tags and notes that only you will ever see. You can send them a message asking if they’d like to receive information from you. And once they’ve agreed, you can then easily export that list of connections to your email marketing system and invite them to your next webinar or event that you’re holding.
Each one of the LinkedIn Premium Account plans is a little bit different. They come with more things attached to them. And as you go up that ladder, they do get more expensive, but they also include a lot more features.
So my recommendation is to take advantage of the FREE 30 day trial, and try one of these. Because the Sales Navigator is the top version, I’d recommend you trial that for the first 30 days so you can see the full power of a premium account, then downgrade to the Business plus account after the trial has closed.