In this video, we’re going to cover the 5 steps to create a steady flow of new leads coming in from LinkedIn. Here’s an overview:
LinkedIn Marketing Strategy – An Overview
- Step 1: Plan Your LinkedIn Strategy – Plan the strategy you’ll use to build relationships with your prospective clients and strategic partners. – Watch the video training
- Step 2: Position Yourself as an Industry Leader – Position your personal and company brand as trust worthy and knowledgable through a strong online profile. – Watch the video training
- Step 3: Promote Thought Leadership – Promote your key messages through high quality articles, videos, podcasts and share with your target market on LinkedIn – Watch the video training
- Step 4: Propagate New Business – Become laser focused on the top clients and partners you’d like to work within the next 12 months and start a conversation – Watch the video training
- Step 5: Pursue Leads Off LinkedIn – Build the relationship offline and take the conversation off LinkedIn. Invite them to an event, or to chat with you to learn more. – Watch the video training
Why Consider Using a LinkedIn Marketing Strategy?
Is your business in a crowded marketplace? Have you got existing content (video, articles, thought leader material) that isn’t getting to the right sets of eyes? And does the whole electronic networking & social media machine sometimes seem like a total waste of time (or at the very least, the rewards aren’t worth the effort that you’re putting in)?
LinkedIn is the biggest and most well-known networking platform for Professional Services or B2B nosiness. It’s a good bet that if your ideal client is in those spaces, they’re on LinkedIn. But how do you find them? More importantly, once you’ve found them, how do you develop a successful relationship with them? And how do you do it without falling into the time-sink that is caused by unproductive social media business use? Read on!
Introducing the 5P Model to Attract Clients through LinkedIn
Perfect Boom has created the 5P model to help you attract your ideal clients via LinkedIn. The 5P model allows you to create a laser-focused strategy for communicating with your clients, levering your existing content in an efficient and targeted manner and then capitalising on the leads you generate. What are the 5Ps?
Applied together to create a LinkedIn master plan, the 5Ps are designed to generate maximum results with minimal investment in time and resources. Let’s get right onto step 1.
- Want to Speak with a LinkedIn Expert?
Contact Bonnie Power via email on bonnie @ perfectboom.com