LinkedIn Marketing Strategy | LinkedIn Profile Writing Service | Training - LinkedIn for Lead Generation | Perfect Boom
Why was the company formed, what is the story of the founder(s)? Explain the motivation behind starting the company, and the passion that helps fuel it.
Key Questions:
How do you want your customers to perceive you online and offline? How do you differentiate from others? Internally, what type of culture do you want for your company over the next 5 years?
What do you want to be known for, as a person and as a company?
When your ideal type of client goes to your LinkedIn Profile, they will be reviewing it with to get a feel if you are someone with the right skills, knowledge and experience.
And when you pass that first test, they’ll want to go deeper and learn about you and your story. If you haven’t gone through this exercise when your website was getting done, this is the perfect time to get the story down ‘on paper’ so it can help to build your brand and attract new clients.
Watch the video with a pen in hand your notebook to record the answers to these questions:
Key Questions:
Why was the company formed, what is the story of the founder(s)?
Explain the motivation behind starting the company, and the passion that helps fuel it.
Most marketing is watered down to ‘attract everyone’. It’s not until you become laser focused on the perfect type of client you’d like to attract more of, and start tweaking everything to cater to that type, that you generate top results. Watch the video with a pen in hand your notebook to record the answers to these questions:
Key Questions:
Setting the foundation of creating a good profile, and company page is just the beginning to using LinkedIn as a lead generation tool.
Watch the video to learn exactly what needs to be on your profile, and how it needs to be used, to maximise conversions.
If you’d like to update your LinkedIn profile yourself, you might find these 10 rules helpful to ensure you are creating a strong first impression for your ideal type of clients.
Ensuring your LinkedIn profile is ‘up to spec’ is worth the effort, as many people who are referred to you will check out your online profile before they reach out to connect. They will google your name, and up will pop your website, and then your social media profiles. Since LinkedIn ranks highly in the search engines, any profile that has your name on it will be in the first few search results.
As a point of interest, you might want to see what results show up when your name is typed into google.
To see what the public sees, I’d suggest you open up an incognito window on your browser (press Control, Shift and N) so that you see what the public sees.
1. The Headline Explains What You Do The headline outlines what you do in laymen’s terms so a fourth grader could understand. If there is room in the 120 character limit, state the result you generate and who your target market is. Ensure it’s optimized for SEO.
The 5 core questions of Who, What, Why, Where, and How are answered within the summary section. Your prospective clients have limited time to be pursuing your profile, so we recommend you get to the point and avoid flowery language.
Your current experience section (ie the company you are running now) shows proof that you deliver results for the scope of customers you want to attract more of. Fill in your past experience so your future prospective clients can see you’ve got strong experience and you’re not new to the industry. This will help you build credibility, also, try to weave in statements that show you have good values, great customer service, and consistency in delivering a high quality service.
Like every other piece of marketing collateral, we recommend you use the same words that the prospective client uses when they are speaking about their business, their goals, and their challenges so the key messages resonate with them. This will help you convert ‘browsers into buyers’ as they will know you understand their situation, and you know how to help them.
To build trust and rapport, the profile has to sound like it was written by you, it will make you appear more approachable to your prospective client. Just be sure to keep the words like “I”, “me” and “my” to a minimum. This rule is congruent with ‘direct response marketing’ methodologies and breaks down the barrier between you and your prospective clients.
We recommend you use an ‘active voice’ instead of a boring ‘passive voice’ when writing. Be confident and ‘stand in your power’ when writing your profile, sound like you are passionate about helping your clients and you’re proud of what your company does. Make the words have ‘a sense of urgency’ that compels the reader to want to make contact with your company.
We break up the text so there is lots of white space, by writing short paragraphs. We use eye catching and relevant symbols in the profile to make it easy to read the profile from any device.
The keywords that are used to put SEO into your website are also used in the LinkedIn profile, company pages and all media because the LinkedIn profile is simply just another webpage that needs to rank on Google.
We suggest you make it easy for the reader to go from being curious, to taking the first step to get in contact with your company. There should be a compelling offer to encourage contact, such as an industry report, a FREE 15 minute call or a FREE checklist for them to download.
The objective of the LinkedIn profile is to fully engages the prospective client and entice them to your website. And since we know that everyone likes to take in information differently, your profile should offer a variety of ways to indulge your content. We recommend you upload relevant videos, infographics, images and digital brochures to make it easy for the prospective client to do their research.
Congratulations You’re almost done.
I hope you’ve found value in these 10 rules to writing a powerful LinkedIn profile that is going to help you attract new clients.
Once you’ve created your first draft, we suggest you let it sit for overnight. Come back to your new LinkedIn profile the next day and read it like you were one of your future clients.
LinkedIn is a powerful platform for attracting clients, especially if your ideal type of client is in the B2B space. After speaking with a couple hundred people over the last month about the power of LinkedIn, I’ve decided to create a template to make it easy for you to make a start and boost your online presence.
We all know that the foundation of having a great business is to have a great reputation. For many of us business owners, we know that our clients will refer our services when we’ve helped them to achieve a great result.
Once you’ve been referred, many people will become curious about you, and type your name into Google. What comes up will be your website, and a social media profile (usually LinkedIn).
I want the first impression to be a good one, which has motivated me to share a template for you to update your profile so your prospective clients and referral partners get excited to be speaking with you.
This should take you 30 – 60 minutes and is worth doing if you want to position yourself as one of your industries leading experts.
This short statement sits underneath your name and is very important because it comes up in search results. It should use the keywords that people would use to find someone with your type of services, and the LinkedIn headline must give people a clear picture of what you do.
You’ve got 140 characters to use in your LinkedIn Headline.
When someone Googles Your name, they will usually click through to your LinkedIn profile, and if they want to find out about you, they will go to your summary.
This section provides an overview of who you are, what you do, and why you do it. Its important to write this section with your ideal type of client at the forefront of your mind.
So think about a client that you’d like to work with over the next 12 months, envision them having a $100K – $1M budget to spend on your services. Think about all the things they would want to know about you, and jot them down on a notepad. Now think about all the hesitations and concerns they might have to engage your services.
Your mission is to address these points in your summary section, as succinctly as possible, so they start to feel confident that you understand their situation, and you know how to help them.
You’ve got 140 characters to use in your LinkedIn Summary.
Here is an outline of the main points you could include to strengthen your positioning and attract your ideal type of client:
Once you’ve drafted your summary, read it out loud and think about how the words flow together. Do some basic editing so you are generally happy with your piece of work, and then re-read the summary as if you were that million dollar client that you want to attract in the next 12 months.
Make sure that the language you use is congruent with the way that you speak to them in person or over the phone. Consider editing any statements that don’t clearly articulate the key messages you want to communicate.
Finally, send your summary to someone who knows the type of client you want to attract more of, and who also has great attention to detail when it comes to editing. Ask them to look for ways they could improve the piece, and ask them to insert the changes directly into the document so you’re not spending hours on this project (use MS Word, Track Changes function so you can see what edits they’ve made).
This is one of the most fabulous sections of a LinkedIn profile because if you have taken the effort to create ‘digital assets’, you can promote them right here, so your prospective clients can see them.
If you go to my LinkedIn profile, you’ll see about a dozen various types of media including videos, infographics and testimonials. I’ve copied a screen shot for your convenience so you can see examples:
I use Canva.com to create images that have the right dimensions for LinkedIn. Here’s an example of my background image, plus the LinkedIn headline:
