In this Video You will Discover:
•How to fill in the top 7 elements of on LinkedIn so you attract more enquiries to your business
•The 3 keys to a great photo that will build trust and likeability
•The # 1 thing you should be doing on LinkedIn to build your reputation as one of your industries best
Use Your Summary Section to show how you help your students achieve results, and solve their biggest problems
Why is this important?
When you think about your students, they are doing a lot more research before deciding on a course. One of the key research tools is LinkedIn. If you facilitate the course, or play a leadership role within the training organisation, LinkedIn can help you promote a strong reputation.
Your prospective students are probably googling your name, as well as the training organisation’s company name. LinkedIn ranks very highly on the search engines. So your LinkedIn profile is probably going to be in the top 3 of the search results.
You can test this yourself, by googling your name after this video and seeing if your LinkedIn profile comes up…If you don’t have one yet, you can start googled people that you know and you’ll see that their LinkedIn profile will probably come up in the top 3 results.
- Photo – make sure you are smiling and looking directly into the camera. Have a plain background behind you. Seriously consider getting a professional photographer to do this, as you can use the images across all your websites and social media profiles.
- Your Name – Just use your real name, don’t put keywords into your profile. If you have a common name like John Smith, use your middle name,
- Your Title – Use a title where by your prospective clients will look at it, and think “Yes” that’s someone who I am interested to check out further…..eg Owner | Corporate Training Consultant
- Industry – Select an industry that your colleagues and clients will find you. eg. Professional development | Training
- Summary – your professional bio goes in here. While you staff may have summaries that look and sound like a resume, you as a business owner will engage your audience by outling why you are passionate about your business, and also tell people why your products and services are worth their consideration.
We help our participants develop into champions in their industry, by providing high quality training programs.
What is the Summary section?
It’s the first paragraph that LinkedIn suggests you fill out on your profile. You get about 2000 characters, and we suggest you use all of them to describe yourself and the services your company offers.
How do I write a great Summary Section?
• Go into your profile and click on edit. Go down to your summary section and begin typing.
• The summary section is a great place to put a bio about who you are , what you do, and why you do it. Use a conversational tone, write like you are talking to a prospective client who is interested in getting to know you. Make sure you write a little about the reason you like doing what you do.
• If you are fortunate enough to be passionate about the work you do, then say this…it will attract many more clients your way. People love enthusiasm….and will always choose a service provider who is not only competent, but is a positive shining light in their industry.
Most people struggle when they have to talk about themselves, so you’re not alone if you feel like this. To help you make a start on improving your LinkedIn profile, I have attached a small checklist of things to include in your summary section.
Your action steps for today is to download this checklist and make a start filling in the questions.
Alternatively, if you’d like a quote on our professional writing services, please feel free to make an enquiry.