Australian Sales Training Company Grows Sales by $80K in First 6 Months
Sales ITV is a fabulously ambitious Australian company offering training and coaching services, specifically sales and customer service focused online training programs.
Opening it’s doors in 2008, the company had grown from strength to strength by offering ‘results focused’ training and coaching solutions. Word of mouth spread from client to client and they were soon setting their goals to expand globally.
By opening up to a global market, they needed a way of attracting new enquirers to their training and coaching programs.
They wisely decided that their website was going to become their preferred lead generation tool and needed a system to help them attract more student enquiries. They also wanted to take advantage of the powerful software solutions that helped to accurately track conversions, conversations with customers and sales related activities.
The team at SalesITV had long discovered the benefits of Content Marketing, Email Marketing and SEO, so they implemented these strategies to attract their ideal type of client.
In order to increase sale revenue, their goal was to write a helpful blog article once a day, and share it with prospective clients via Social Media channels including LinkedIn and Facebook.
The secret to their success was that they distinguished what the demographics and psycho-graphics of their top type of clients, and then wrote the blog content especially for one avatar per day.
That they wanted to attract more of, and wrote
Within 6 months, this company has enjoyed significant growth including a boost in enquiries and sales revenue.
Online Marketing Strategy Delivers Powerful Results
The company developed a customized marketing strategy that delivered the following results:
- increased the amount of prospective students viewing their website 1000%
- increased enquiries about their course by 30% within the first 6 months.
- increased enrollments to generate $80K within the first 6 months