Your LinkedIn Marketing Plan – Element # 5 is ‘Your Industry Influencers’
What ‘Industry Influencers’ are aligned to your brand? One of the things that LinkedIn is awesome for is been able to connect you up with industry influence. This is one of the key things that you want to consider when you aren’t developing your LinkedIn marketing strategy. When you think about the power of the […]
Your LInkedIn Marketing Plan – Element # 4 is ‘Your Brand’
What do you want to be known for? Why was the company formed, what is the story of the founder(s)? Explain the motivation behind starting the company, and the passion that helps fuel it. Key Questions: How do you want your customers to perceive you online and offline? How do you differentiate from others? Internally, […]
Your LinkedIn Marketing Plan – Element # 3 is “Your Story”
When your ideal type of client goes to your LinkedIn Profile, they will be reviewing it with to get a feel if you are someone with the right skills, knowledge and experience. And when you pass that first test, they’ll want to go deeper and learn about you and your story. If you haven’t gone […]
Your LinkedIn Marketing Plan – Element #2 is “Target Market”
Most marketing is watered down to ‘attract everyone’. It’s not until you become laser focused on the perfect type of client you’d like to attract more of, and start tweaking everything to cater to that type, that you generate top results. Watch the video with a pen in hand your notebook to record the answers […]
Your LinkedIn Marketing Plan – Element #1 is “Your Vision”
What’s Your Vision for the Company? The smartest business owners and business leaders think strategically before launching a LinkedIn Marketing campaign. Here is the first element, “Your Vision” which is unquestionably the most important to consider before anything else. Key Questions to ask regarding your vision: 1. Describe what your business will look like in 3-5 […]
How to Position Yourself to Attract Opportunities
How to Position Yourself to Attract Opportunities It’s a well-known fact that organisations no longer take responsibility for career development. With redundancies and restructures now the ‘new normal’ we need to be mindful of our positioning within our industry. I believe that we all need to think of ourselves as our own CEO. We […]
Women’s LinkedIn Training Event
Women’s LinkedIn Training Event – Melbourne, Australia I love when a bunch of motivated women come together. There’s always a warm atmosphere and high energy in the room, especially when Michelle Redfern is at the event! I’m super excited to be co- facilitating a workshop with Michelle to share the latest insights on how to use LinkedIn […]
Are You Dragging Your Feet With Using LinkedIn for Lead Generation?
Today I wanted to empathise with all those people who don’t really like LinkedIn, and are feeling uncomfortable with the whole idea of even looking at the platform…..even if it is supposedly so good for B2B Lead Generation. If you don’t use LinkedIn much, you might think its a boring platform. You might complain that the […]
LinkedIn for Lead Generation – An Overview of the Current World’s Best Practice
Setting the foundation of creating a good profile, and company page is just the beginning to using LinkedIn as a lead generation tool. Watch the video to learn exactly what needs to be on your profile, and how it needs to be used, to maximise conversions.
Would You Still Hate LinkedIn if it Generated $1M Worth of Business Each Year?
I had a meeting with a prospective client and as soon as I walked into the meeting room, I could feel resistance and tension in the air. She was a business owner of a multi-million dollar agency and really smart. She has a good business brain but eventually opened up to me and said “Bonnie, […]
How a CyberSecurity Expert Creates Awesome Case Studies
Many professions have clients who never want their identity revealed. While this can look like an obvious killer for any case studies to be created, there is another way of telling great stories that show you provide a high quality services. This videos uses the example of a CyberSecurity expert and shows a method for […]
How to Create a Content Marketing Plan to Raise Your Profile
In this video, we explore an easy way to brainstorm the core pieces of content that you’ll want to create over the next 12 months. The secret lies in creating a framework to outline your core areas of thought leadership so you’re ideal type of client sees you as a valuable guide in the topics […]
Step 5 – How to Nurture the Leads You Make from LinkedIn
Welcome to part 5 of our 5 Step LinkedIn Strategy to attract your ideal clients. If you missed part 4, you can find it here, where we discussed connecting with your ideal client. Now it’s time to nurture and convert them! Here’s a proposed plan on how to nurture your leads from LinkedIn: Short […]
Step 4 – Propagate Leads on LinkedIn to Attract High Quality Clients
Now that the foundation work has been done, it’s time to start the prospecting step of the LinkedIn Marketing Strategy. In this step, we proactively reach out to the new connections through a sequence of messages that slowly and gently builds rapport. If you prefer to read, rather than watch the video, please scroll down to the article we’ve written for you. Why is LinkedIn so Effective in Attracting High Quality Leads? When people go to LinkedIn, their mind is on the subject of work. They are there to collaborate, to find suppliers and partnerships. LinkedIn is the perfect platform to initiate a conversation with a prospective client. An Example of a LinkedIn Messaging Sequence The 5 Step LinkedIn Strategy to […]
Step 3: Promote Your Thought Leadership through 5 Types of Content
In this video we go over the 5 Steps to promote Your brand and develop trust with your audience. We go over how to re-purpose your blog posts as LinkedIn articles, share your video content and key messages to build pre-eminence across your market. If you prefer to read, rather than watch the video, please scroll […]
Step 2: Position Yourself as an Industry Leader – LinkedIn Marketing Strategy
In this video, you’ll learn how to position your personal and company brand as trustworthy and knowledgeable through a strong online profile. This will create the perfect foundation for all future prospective clients and referral partners to view, when you have been recommended or referred. If you prefer to read, rather than watch the video, […]
Step 1: Plan Your LinkedIn Marketing Strategy
There are 3 elements to consider when creating your plan on how to use LinkedIn to build your professional brand and attract new opportunities, watch the video to see what to conider in each element. The 3 Elements to Consider when Planning Your LinkedIn Marketing Strategy 1. Target Market You’ll get the best results when you become laser focused on your target market. 2. Marketing Messages After attracting your ideal type of clients to become connections, a special invitation will be sent to your target audience. 3. Content Strategy Your LinkedIn activities focus on promoting your thought leadership and showing your market you understand their key problems. […]
LinkedIn Expert Reveals How to Generate Leads on LinkedIn
In this video, we’re going to cover the 5 steps to create a steady flow of new leads coming in from LinkedIn. Here’s an overview: LinkedIn Marketing Strategy – An Overview Step 1: Plan Your LinkedIn Strategy – Plan the strategy you’ll use to build relationships with your prospective clients and strategic partners. – Watch the video training Step 2: […]
The Top 10 Mistakes That Professional Service Firms Are Making When Aiming to Grow Their Business
Common Mistakes Made By Consulting Firms When Trying to Market Their Business Over the last 12 months, I’ve spoken with over 130 consulting companies about their online positioning. In particular, many of the companies have been interested in how to use LinkedIn to help them attract new clients. In talking with the CEOs and Head […]
What is Social Selling?
Social Selling Builds the “Know, Like and Trust Factor” It’s a well known fact that 3% of the market are ready to buy now, the rest may sit on their problem for a while before finding a solution. Social Selling lets us warm up the other 97% of our market, so when they are ready […]
The 10 Rules to Writing a Great LinkedIn Profile that Generates Leads
Discover the 10 Rules our Professional LinkedIn Profile Writers Use to Write Powerful LinkedIn Profiles that Generate High Quality Leads If you’d like to update your LinkedIn profile yourself, you might find these 10 rules helpful to ensure you are creating a strong first impression for your ideal type of clients. Ensuring your LinkedIn profile […]
[Template] How to Write a Powerful LinkedIn Summary that Attracts Clients
Revealed: An Easy Way to Update Your LinkedIn Profile LinkedIn is a powerful platform for attracting clients, especially if your ideal type of client is in the B2B space. After speaking with a couple hundred people over the last month about the power of LinkedIn, I’ve decided to create a template to make it easy […]
Business Success Thanks to Authority Marketing
Discover How a Business Consultant Built Up his Business to a 7 figure turnover through Authority Marketing Greg Roworth has successfully built and sold 5 businesses, 4 of them within the business consulting and coaching space. While his earlier entrepreneurial projects nearly sent him bankrupt, he was determined to move on and learn from his […]
3 Reasons Why ‘Talking Head’ Videos Help You Attract More Clients
3 Reasons Why ‘Talking Head’ Videos Help You Attract More Clients Including videos in your Linkedin activities is one of the fastest ways to build rapport with your ideal type of client. 1. Increases the Quantity of Leads When you create the right type of videos, you’ll get a continual flow of new leads, and those […]
Is LinkedIn Advertising Really a Waste of Money?
To find out if LinkedIn advertising is worth the investment, I spoke to one of the World’s best LinkedIn Advertising experts, AJ Wilcox. In our call, he quickly smashed one of the biggest myths going around about LinkedIn advertising and told me what 3 sectors tend to get the best ROI. The conversation started with […]
The 4 Steps to Using LinkedIn to Grow Your Business
The Infographic: The 4 Steps to Using LinkedIn to Grow Your Business The 4 Steps to Using LinkedIn to Grow Your Business Build a strong LinkedIn Profile and Optimise it for SEO to attract more clients and referral partners. Grow your network by using the advanced search functions of LinkedIn. Create compelling content that […]
What’s the Best Content to Create for Attracting New Clients on LinkedIn?
What’s the Best Content to Create for Attracting New Clients on LinkedIn? Over the last few months I’ve had many clients ask me what type of content to create so they attract more clients and opportunities through LinkedIn. They know that there’s a lot of ‘noise’ on LinkedIn, and they want to be known […]
30 Tips to Attract More Clients on LinkedIn
As the business owner, or person who is responsible for getting the leads into your company, LinkedIn offers a wide scope of opportunity to find your ideal type of client, connect with them, and then build a solid long term relationship. LinkedIn is experiencing exponential growth in the amount of people who are starting to […]
Why Should I be Using LinkedIn?
Many of the business owners and board of directors that I speak with don’t know what LinkedIn is, and aren’t sure how to use it – but it’s on their radar as one of the top priorities. Why? Because people are googling their name, and their LinkedIn profiles are showing up in the top 3 […]
The Top 10 Elements of a Powerful LinkedIn Profile
You’ve probably put ‘update my LinkedIn profile’ on your calendar as an important task, because you realise that many of the decision makers and executive level clients are making a judgement call based on how you come across online. Discover how to strengthen your personal brand and attract new clients and opportunities on LinkedIn: The […]
