As the business owner, or person who is responsible for getting the leads into your company, LinkedIn offers a wide scope of opportunity to find your ideal type of client, connect with them, and then build a solid long term relationship.

LinkedIn is experiencing exponential growth in the amount of people who are starting to log in on a daily basis, and now is the time to get your profile updated and optimised so it helps you attract a steady flow of new enquiries.

LinkedIn Lead Generation

Here are 30 tips that I’ve created to get you started on what’s important in your LinkedIn profile and lead generation activities.

If you’re interested in finding out more, please click the videos to get even more insight into each LinkedIn tip.

A Slide Summary of The 30 Tips to
Attract More Clients and Opportunities on LinkedIn

 

LinkedIn provides a powerful way to help you generate a steady flow of leads.  These tips can be implemented within 30 minutes and you can do them yourself, or delegate it to your assistant.  The important point is that you do them!

 

Tip # 1: Control the First Impression

Make your LinkedIn Profile provide a positive first impression by creating great content. You should create monthly articles that promote your:

• industry expertise
• thought leadership
• opinions on industry trends

Tip # 2:   Attract Higher Quality Leads With High Quality Content

Know the difference between a poor quality lead and a qualified lead.  Attract more of your ideal type of client by:

• connecting with your prospective clients
• sending them relevant messages
• asking the right questions via a phone call

 

Tip # 3:  Have a System for Nurturing Your LinkedIn Leads

Nurture Your leads once they’re in your database.  Smart and swift action, plus a well thought through nurturing campaign will help you convert more, and sell more.

 

Tip # 4:  Open Your Summary with a Compelling Statement. 

The first 195 characters of your summary are vital, because that’s the only part that shows up when people click on your profile.  Make it compelling enough that they click the “See More” link

 

Tip # 5: Think Strategically About What You Share, Comment and Like

Think twice before sharing and liking other people’s posts.  You’ve got to be strategic about what type of issues and content you want to be associated with.  Ask yourself “What do I want to be known for?”

Tip # 6: Have no more than 2 Calls to Action

Minimise the number of ‘calls to action’ on your LinkedIn profile and in your articles to no more than two.  You want to be crystal clear on what you want your audience to do next.

 

Tip # 7:   Test and Measure Your LinkedIn Activities

Don’t “Set and Forget” your LinkedIn marketing activities.  You should measure the success of your posts, comments and most importantly, your messages to your connections.

Tip # 8:  Be Careful Not to Sound Too Salesy or Spammy in Your Messages

Never spam your connections with salesy messages.  Stand out from the crowd by doing something different – for example, ask a question about their business.

 

Tip # 9 :    Use the Skills Section to List Your Top 30 Keywords 

Make sure your skills section features the top 30 keywords and skills that you want to be known for.  Rearrange them in order of relevance so you get endorsed for all the right skills.  This is great for SEO!

Tip # 10:  Offer Your Prospective Clients a FREE Gift – without asking for anything in return

Have a ‘no brainer, low friction FREE gift’ in your summary section, and at the bottom of every article you create.  This offer should not require them to give their email address, you don’t want to create obstacles for them to get the gift.  Offer them a higher level offer off the back of your FREE gift.

 

Tip # 11: Check Your LinkedIn Profile Image is Warm and Engaging

Make sure your photo emanates a warm and engaging feeling when people look at it.  Unfortunately, there are too many bad profile images on LinkedIn that look rehearsed, nervous and off putting.