Discover the 10 Rules our Professional LinkedIn Profile Writers Use to Write Powerful LinkedIn Profiles that Generate High Quality Leads
If you’d like to update your LinkedIn profile yourself, you might find these 10 rules helpful to ensure you are creating a strong first impression for your ideal type of clients.
Ensuring your LinkedIn profile is ‘up to spec’ is worth the effort, as many people who are referred to you will check out your online profile before they reach out to connect. They will google your name, and up will pop your website, and then your social media profiles. Since LinkedIn ranks highly in the search engines, any profile that has your name on it will be in the first few search results.
Check out your online presence
As a point of interest, you might want to see what results show up when your name is typed into google.
To see what the public sees, I’d suggest you open up an incognito window on your browser (press Control, Shift and N) so that you see what the public sees.
1. The Headline Explains What You Do
The headline outlines what you do in laymen’s terms so a fourth grader could understand. If there is room in the 120 character limit, state the result you generate and who your target market is. Ensure it’s optimized for SEO.
2. The Content Covers the Core Information
The 5 core questions of Who, What, Why, Where, and How are answered within the summary section. Your prospective clients have limited time to be pursuing your profile, so we recommend you get to the point and avoid flowery language.
3. The Experience Section Builds Credibility
Your current experience section (ie the company you are running now) shows proof that you deliver results for the scope of customers you want to attract more of. Fill in your past experience so your future prospective clients can see you’ve got strong experience and you’re not new to the industry. This will help you build credibility, also, try to weave in statements that show you have good values, great customer service, and consistency in delivering a high quality service.
4. The Language Resonates with the Ideal Type of Client
Like every other piece of marketing collateral, we recommend you use the same words that the prospective client uses when they are speaking about their business, their goals, and their challenges so the key messages resonate with them. This will help you convert ‘browsers into buyers’ as they will know you understand their situation, and you know how to help them.
5. The LinkedIn Profile is written in the first person
To build trust and rapport, the profile has to sound like it was written by you, it will make you appear more approachable to your prospective client. Just be sure to keep the words like “I”, “me” and “my” to a minimum. This rule is congruent with ‘direct response marketing’ methodologies and breaks down the barrier between you and your prospective clients.
6. There is Energy in the LinkedIn Profile
We recommend you use an ‘active voice’ instead of a boring ‘passive voice’ when writing. Be confident and ‘stand in your power’ when writing your profile, sound like you are passionate about helping your clients and you’re proud of what your company does. Make the words have ‘a sense of urgency’ that compels the reader to want to make contact with your company.
7. The Format Makes it Easy to Read
We break up the text so there is lots of white space, by writing short paragraphs. We use eye catching and relevant symbols in the profile to make it easy to read the profile from any device.
8. The LinkedIn Profile is Optimised
The keywords that are used to put SEO into your website are also used in the LinkedIn profile, company pages and all media because the LinkedIn profile is simply just another webpage that needs to rank on Google.
9. Every Section of Your LinkedIn Profile has a Call to Action
We suggest you make it easy for the reader to go from being curious, to taking the first step to get in contact with your company. There should be a compelling offer to encourage contact, such as an industry report, a FREE 15 minute call or a FREE checklist for them to download.
10. The LinkedIn Profile Pops with Great Images and Videos
The objective of the LinkedIn profile is to fully engages the prospective client and entice them to your website. And since we know that everyone likes to take in information differently, your profile should offer a variety of ways to indulge your content. We recommend you upload relevant videos, infographics, images and digital brochures to make it easy for the prospective client to do their research.
Congratulations You’re almost done.
I hope you’ve found value in these 10 rules to writing a powerful LinkedIn profile that is going to help you attract new clients.
Once you’ve created your first draft, we suggest you let it sit for overnight. Come back to your new LinkedIn profile the next day and read it like you were one of your future clients.
3 Things to do with your Draft LinkedIn Profile
- Think about how the words flow and edit any sentences to ensure you are creating powerful messages.
- Delete redundant words that serve little purpose in the sentence, you want to be succinct in your profile, so you are seen to respect your reader’s time.
- Pass it on to someone who knows a thing or two about marketing and ask them to proof read it for typos as well as make suggestions on how it could be edited so it helps you be positioned as the go-to-expert in your industry.