FREE LinkedIn Training:
How to Write a LinkedIn Profile Summary that Builds Credibility and Attracts Great Clients
Your summary needs to build up your online presence so you are seen as the # 1 choice within your industry. Check out this free video LinkedIn Training
The Secret to Creating a Powerful Profile
A strong LinkedIn profile is keyword loaded and tells the reader exactly how you can solve their problem and help them achieve their goals.
FREE LinkedIn Training – Step 1: Identify Your Target Market
Before we write a single word about your positioning, we need to confirm who you want to market to.
Who is Your Ideal Client?
The goal is to know our ideal clients so well that you can think like them, speak like them, experience their emotions, and essentially be those clients.
If you’ve been in business for a while, think of your top 10 clients and based on what you know about them, I’d like you to identify some of their common traits, and beliefs and then identify some of their differences.
You can have more than one type of ideal client, for example, I have 2 – the solopreneur, and large corporates.
Try and sort them into industry, job title, location, personal traits, values and beliefs, even leadership and management style.
1.What industries do they belong to?
2.What words do they use in their day?
3.How do they describe their problem?
4.How do they describe their goals?
5.What words do they use to search for you?
FREE LinkedIn Training – Step 2: Adjust Your Privacy Settings
Turn On Your Privacy Settings so your contacts don’t get notified of every little update.
FREE LinkedIn Training – Step 3 : Create Your Summary
Your LinkedIn Summary’s First Paragraph:
Start by giving the big picture of what your company does, and how it helps your clients to achieve their goals. Insert passion into this opening statement.
Everyone prefers to be working with people who are positive and passionate, so if you can articulate why you enjoy the work you do, and why you love serving the clients you do, people will feel good when they deal with you.
The next sentence states your role, and outlines your top 3 job functions that you are accountable for (using the keywords your organization suggests).
When thinking about these 3 areas, think about what you want to be known for.
This is important for your personal branding.
Your LinkedIn Summary’s Second Paragraph:
Your Achievements – The next step is to outline how you have generated a positive result for your clients or stakeholders.
Increased efficiency in workflow by 12% after implementing x program in Financial Services firm.
Decreased downtime by 11% by improving operational system within a large Telco.
Improved staff morale and reduced turnover after driving transformational change to SME client.
Your LinkedIn Summary’s Third Paragraph:
Provide Social Proof – The next step is to show the reader what others say about you.
Eg Testimonial or Award
This can be a testimonial that you have received from a client or colleague, or it can be about an award that you have won from one of your industry associations.
Your LinkedIn Summary’s Fourth Paragraph:
Invite Action – invite people to connect with you on LinkedIn.
Provide your email address and invite enquiries to your company phone number.
Your Call To Action = Your First FREE Offer
- 15 minute strategy call
- Download a report
- Register for a Webinar
- Sign up to emails
Other Vital Elements to Your LinkedIn Profile:
Your Profile’s Background
- Awesome opportunity to communicate the key message you want to promote!
- Use Canva.com to design yours.
Headline / Photo
Example headlines you can use on LinkedIn to attract more clients:
- Wellness Coach – help SME become more productive through customised health & wellness programs
- Productivity Consultant – help business owners leverage their time to boost their business
Your Employment History
- Gives Your Back story
- Demonstrates Your Success
- Shows You are Consistent
- Builds Your Credibility
Insert a Range of Media into your current role and under your summary section:
- Use Slideshare
- Great for Personal Branding
- Aim to get 3 min. for each role
- Give them a DRAFT
Arrange strategically and think about SEO!
- Build Credibility (Social Proof)
- Good for SEO
- Great for Personal Branding
Other Sections on LinkedIn Worth Your Consideration:
All these sections help to build credibility and authority within your industry.
- Courses Section
You’re welcome to book in 10 – 15 minutes to chat via phone or Skype so we can see if LinkedIn is likely to be a viable lead generation tool for your business.
Click on the link below and select a time that suits you.
Prefer to Email?
Alternatively, feel free to email me bonnie [@] perfectboom.com
I look forward to speaking with you soon.