The Top 10 Elements of a Powerful LinkedIn Profile

You’ve probably put ‘update my LinkedIn profile’ on your calendar as an important task, because you realise that many of the decision makers and executive level clients are making a judgement call based on how you come across online. Discover how to strengthen your personal brand and attract new clients and opportunities on LinkedIn:

The Top 10 Elements of a Powerful LinkedIn Profile

The Top 10 Elements of a Powerful Profile

Photo
Headline
Contact Details
Industry
Location
Summary Section
Employment Section
Skills
Recommendation
Media

Here are the Slides:

Here’s a Summary of the 10 Elements to Update on Your LinkedIn Profile

1. Your LinkedIn Photo

The image you choose for your photo is one of the most important elements on LinkedIn. It needs to be engaging, warm and essentially capture the essence of who you are as a person, and as a brand that represents your company.

2. Your Headline

The headline in your LinkedIn profile is the line of text that appears under your name and will appear in search results when someone googles your name. This is like your ‘tagline’ or summary of what you do, and who you do it for. It should explain what you do in less than 140 characters. I would recommend you use the keyword that your prospective client would use when searching for you online.
Template for You to Use:

I help <insert your target market> with <insert your line of expertise> so they <outline their key goal or how you overcome their problems>

3. Your Contact Details

This is a drop down section in your LinkedIn profile that appears just under your name, and you’ll want to make it easy for people to see the webpages you want them to go and visit on your website, as well as your phone number and email address. Watch the video to see how to edit the website section so your business name appears, instead of the default “Company Page”

4. Your Industry

There are 200+ industry categories, so choose the one that your clients would choose when they are searching for someone who offers your type of services. You can see a complete list of the industries that LinkedIn have available for you to choose from by clicking here.

5. Your Location

Choose the Location where you’ll be happy to meet your clients on a day to day basis because element of your LinkedIn profile is used as a search criteria when people are using LinkedIn to find someone with your type of expertise.

So if you’re from Melbourne, and prefer to work with clients in Melbourne because its easier to service them, then Melbourne, Australia is what you’d insert for your location. Even if you’re audience is world wide, I’d still recommend you choose ‘where you call home’ as your location, because people want to know where you’re based.

There are some people who say ‘other’ or ‘online’ and this does nothing to build rapport with their prospective clients.

6. Your Summary Section

I have created a FREE LinkedIn Training on How to Write a Powerful LinkedIn Summary to Generate More Leads which I suggest you check out, because it’s really good!

In an overview, here are the key points to include:

Provide a snapshot of what you do and why you do it!
Outline what results you’ve delivered to your market
Show what your previous clients say as ‘testimonials’
List your contact details and FREE Offer

3 Tips – Summary Section

You’ve only got 2000 characters so:

1. Include your keywords
2. Get to the point
3. Use an engaging tone

7. Your Employment Section

Key Points to Include:

Describe the results you generated for your clients
Outline the key job functions you took responsibility for
Mention the industries / clients you worked with
Use $ value to describe projects and % to describe the value you delivered.

Key Tip for Your Employment Section

Key Points to Include:

Describe the results you generated for your clients
Outline the key job functions you took responsibility for
Mention the industries / clients you worked with
Use $ value to describe projects and % to describe the value you delivered.

8. Your Skills

Getting endorsed for the right skills will help you be found by prospective clients, as this section ranks highly for SEO on LinkedIn.

Find out more about ‘Skills and Endorsements’ on this blog post.

Key Tip for Your Skills

Rearrange the Skills in order of relevance. You can also add and delete Skills!

9. Your LinkedIn Recommendations

Help your prospective clients to get the feeling you are a reliable professional, with a great track record.

You can find more information about how to ask for a recommendation on LinkedIn here.
Aim to get at least 3-10 recommendations

Key Tip – How to Ask for a Recommendation

Call or email to ask your client if they’ll willing to provide one.
Once they’ve responded, log into your profile and click the down arrow to the right of the button near your profile picture.
Click Ask to be recommended from the dropdown.
Follow the prompts to request the recommendation.
Click Send.

10. Your Media Portfolio

Finally, you can use your videos, images and infographics on your LinkedIn Profile to really make you stand out from your competition. I’d recommend you update your background Image to include your logo, contact details, and a company tagline that shows what you do. Then upload your best videos and 2-3 JPG images of Client Testimonials

If you’re still a little unsure if LinkedIn will be any good for your business, check out my previous blog posts:

Interested to See How LinkedIn Can Help You Attract More Clients?

You’re welcome to book in 10 – 15 minutes to chat via phone or Skype so we can see if LinkedIn is likely to be a viable lead generation tool for your business.

Click on the link below and select a time that suits you.

https://calendly.com/bonnie-5/call-bonnie-power

Prefer to Email?

Alternatively, feel free to email me bonnie [@] perfectboom.com

I look forward to speaking with you soon.

Bonnie Power

CEO
Perfect Boom