In this video we go over the 5 Steps to promote Your brand and develop trust with your audience. We go over how to re-purpose your blog posts as LinkedIn articles, share your video content and key messages to build pre-eminence across your market.
If you prefer to read, rather than watch the video, please scroll down to the article we’ve written for you.
The 5 Types of Content To Promote on LinkedIn
Short on Time? Here’s the Summary:
Fortnightly articles written by/for you. Raise your profile as a prominent thought leader and someone to watch.
Become known as the go-to expert by finding and sharing content that is already proven popular. Add your comments and opinions to industry issues.
Engage your audience with inspirational and/or educational images and infographics to build familiarity with your name in the LinkedIn Feed
Promote any relevant articles or posts your strategic partners, industry influencers or your team members post to build connections and community.
Invite your target market to attend an event that you’ll be hosting (or at least attending), to start building the relationship off line.
The 5 Step LinkedIn Strategy to attract your ideal clients
Welcome to part 3 of our 5 Step LinkedIn Strategy to attract your ideal clients. If you missed part 2, you can find it here, where we discussed creating an exceptional LinkedIn profile. Now that you have that, it’s time for part 3 – building your thought leadership and credibility with great content.
Step 3 : Promote Your Thought Leadership through 5 Types of Content
A well thought out content strategy applied to LinkedIn provides a valuable tool for building your thought leadership and promoting your business. Here are our top 5 content types that you can use to raise your profile.
Good pillar content raises your profile as a prominent thought leader and someone to watch. It emphasises the framework and methodology of your business – your IP, the systems and philosophies that drive you and your business.
Pillar content should be posted at least once a fortnight and most pillar content is created in article form. Publish the article to your website first and then create an almost duplicate on LinkedIn.
Add a link to your site on the LinkedIn version and make sure that you have plenty of opportunities to collect their details as they visit.
Sharing popular content builds your profile as someone who’s got their finger on the pulse of the industry and someone who’s up to date, on trend, and the go-to expert.
When you share articles, comment on them. State what you agree / disagree with. Provide a comment or ask a question.
buzzsumo.com is a great source to find popular, current content. It uses a key word search to locate articles that are trending right now and can be filtered by location, platform, language and time frame among others.
Priming content engages your audience by building familiarity. It’s all about showing up in their newsfeed and engaging with them. Priming content should be shared every day.
Suggestions include informational graphics, a tip of the week or an inspirational quote.
What values do you want your company to be known for and work by? Your priming content should reinforce those values.
Sharing external content that your target audience will be interested in further reinforces your status as a thought leader. Find and promote relevant articles or posts from your strategic partners, industry influencers or your team members to build connections and community.
Sharing the content of people you’d like to build a strategic partnership with is a great first step to building a relationship.
Are you hosting or attending an event that your target market would be interested in? Invite them to attend and let them know you’ll be there.
Events are a great opportunity for expanding your communications into an offline space and again, promoting content about other people’s events further emphasises your position as a thought leader.
Now that we’ve got your content sorted out, it’s time to look at getting some of those leads through the door! Coming soon: Step 4 – Propagate Leads on LinkedIn to Attract High Quality Clients.
- Missed Step 2? View the video training on Step 2of our LinkedIn Marketing Strategy
- Ready to Learn more? View Step 4 of the LinkedIn Marketing Strategy
Want to Speak with a LinkedIn Expert?
Contact Bonnie Power via email on bonnie @ perfectboom.com or by phone on 1300 979 640