There are 3 elements to consider when creating your plan on how to use LinkedIn to build your professional brand and attract new opportunities, watch the video to see what to conider in each element.
The 3 Elements to Consider when Planning Your LinkedIn Marketing Strategy
1. Target Market
You’ll get the best results when you become laser focused on your target market.
2. Marketing Messages
After attracting your ideal type of clients to become connections, a special invitation will be sent to your target audience.
3. Content Strategy
Your LinkedIn activities focus on promoting your thought leadership and showing your market you understand their key problems.
Step 1 : Plan your LinkedIn Strategy
Why is social media such an unrewarding time sink for many businesses? Because they take a ‘spray and pray’ approach – they churn out huge amounts of material across many different platforms, hoping it will be seen by the right people. They also assume they know what their clients want, which means their message isn’t always hitting its mark. Before you can position, promote, propagate or pursue, you must have a Plan.
A plan doesn’t just save you time and effort, it’s also about understanding your success. If you don’t know what you want to achieve, you won’t’ get there. Or if you do, you won’t realise you have!
The first part of your plan should be your ideal client. Who are they? What sort of company do they work for? Where are they located? What size company are they? Who’s making the decisions on whether to engage you? Invest the time to answer these questions as fully as you can – they form the basis of your LinkedIn Avatar and are all targeting fields in LinkedIn’s Sales Navigator.
Now that we know who we’re talking to, what do they need? Specifically, what type of content would they need to see on your profile and your website to make them confident that you are worth connecting with and speaking to? This is where your content will be king. It needs to be the cream that rises to the top, above what your competitors are churning out (more about this in step 2).
Finally, what are you going to do when your ideal clients do start talking to you? That’s when your marketing sequence is required. When speaking to a potential ideal client, start where they are – uncover their core problem. What’s going on in their minds? Why are they wanting to speak to you? What do you have that they need?
The most effective initial conversations come from communicators that can understand their clients’ needs and can make them feel confident the solutions are at hand. An effective marketing sequence will ensure that you’re engaging effectively with your potential clients right from the get-go, making it easier for you to start to educate them and then slowly steer them towards finding out more about what you have to offer.
Sounds like a lot doesn’t it? Well, it is. But these 3 parts of your LinkedIn plan – your who, your what and your how of communicating with your clients is critical to ensuring that your strategy is an effective, efficient and targeted one.
- Ready to Learn more? View Step 2 of the LinkedIn Marketing Strategy
- Want to Speak with a LinkedIn Expert?
Contact Bonnie Power via email on bonnie @ perfectboom.com or by phone on 1300 979 640