LinkedIn Profile Template
Get instant access to the template, including the special LinkedIn symbols that make your profile stand out.
Just to give you a sneak peak, the template looks like this:
Write this through the lens of your target market. Only include information that they are likely to determine is relevant and will add weight to your credibility.
- Provide some context around what you were responsible for, so the prospective client appreciates your depth of experience.
- Let them know the range of projects you’ve worked on and types of clients you have served so they recognize your scope of experience.
- Include one or two achievements to show that you are results focused and have a long track record for consistency and high standards.
Media – Photos, PDFs, Infographics, Videos
Insert links to publications or videos you have created that will help your target market see you as a credible leader within your industry. The best places to do this are under your summary section and current employment section.
Ensure that you add in any professional development or certifications completed over the last few years, and that they all have a finish date.
Skills Listed on LinkedIn
The more people who endorse you for a skill, the more likely you are to turn up in a search result when someone uses LinkedIn to find someone like you.
Ensure that you have 15 – 20 skills listed so that your colleagues and clients can endorse you for the relevant topics you want to be known for.
Arrange these in priority order, as LinkedIn will use this order to suggest endorsing you for these skills to your first degree connections.
Prospective clients will look for your recommendations on LinkedIn, and testimonials on your website to see what others say about you. Don’t look like your best days have passed you…Stay Current with your recommendations.
- Aim to receive 2 or 3 recommendations per year from clients who resemble the type of client that you want more of. The text can be cut and pasted into your website and brochures so you are leveraging these gold nuggets.
- Consider if you have any colleagues that you can also recommend, in return they may also feel they can recommend you too.