LinkedIn is 277% More Effective for Lead Generation than Facebook
If your ideal type of clients have a LinkedIn Profile, then this may be the most interesting statistic you hear all week!
In a study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).
So, if your ideal client is a senior level manager, executive or industry specialist within any of the dozens of industries that fall under the ‘professional services sector‘, LinkedIn is the perfect social media platform to connect with them and get noticed.
When your prospective clients go to LinkedIn, they are focused on business and developing strong relationships with key people.
In a nutshell, you’re connecting with your ideal type of client in an environment where they are in the right frame of mind for making business decisions.
So the plan is to create a strong personal LinkedIn profile and then build up your online presence with quality blog posts and even videos so when your prospective clients view your profile, they will be compelled to reach out with a request to connect with you.
Every person who visits your LinkedIn profile is a prime prospect for your business. So make sure your LinkedIn profile is attracting clients.
Read our other blog posts on how to improve your LinkedIn profile:
The 5 Steps to Creating a LinkedIn Company Page that Attracts More Clients