Not Sure How – or IF – You Should be Using LinkedIn to Attract More Clients to Your Business?
If you’re new to LinkedIn, you might be wondering if it’s worth your time and energy.
You probably already know that LinkedIn is the world’s largest online social network for professionals.
Here are 3 great reasons to make some time for LinkedIn, and ensure your profile is representing you in the best way possible.
Reason # 1 –
I Love LinkedIn Because it Helps Generate Leads and Build Relationships
LinkedIn is a great social media platform if your clients – and prospective clients – have LinkedIn profiles, and you’re selling a professional service that helps them resolve a problem, or helps them achieve a goal.
Reason # 2 –
I Love LinkedIn Because it Helps Promote a Professional Image
LinkedIn is often the first result when your personal name is searched for by prospective clients and referral partners.
Since your LinkedIn profile is so easily updated, it’s easy to control exactly what people see when they want to do some research on you. A great LinkedIn profile outlines your history, and shows the world that you have a consistent track record for greatness! By uploading videos, blog posts and SlideShare presentations, you can generate an impressive reaction and drive more enquiries into your business.
Reason # 3 –
I Love LinkedIn Because it Gives You Access to Key People
Connecting with journalists, industry experts, business leaders, politicians and any other person of interest helps you develop strategic relationships that will boost your business revenue and optimise growth for your future ventures.
For these 3 reasons, I hope you decide to make the time to update your LinkedIn profile, and find out how you can use LinkedIn to help you acheive your business goals.
Want to Update Your LinkedIn Profile?
Now here are your first 3 steps for getting the most out of your LinkedIn profile:
Step 1 – Create a Powerful LinkedIn Profile
Your LinkedIn profile vouches for your credibility and tells the world that you’ve come from a strong background and have the relevant experience to be able to service your clients by producing positive outcomes.
By using the keywords that your ideal type of client uses, you’ll be able to leverage the powers of SEO because your profile will appear in their search results when they are searching for someone with your type of services.
Step 2 – Connect with Your Ideal Clients and Referral Partners
Once you’ve got a strong profile, you’ll confidently connect with your perfect type of prospective client by pro-actively approaching them and sending them a strategically written message to heighten their interest so they want to know more about your services.
You’ll be one step ahead of most of your competition because this takes a motivated mind-set, and a strong drive to generate results for your business. Just by connecting up with your prospective clients will give you a great advantage, because of the way LinkedIn works with the “6 degrees of separation” methodology. Ie.
The people you connect with on LinkedIn are called your first degree connections. Their immediate contacts become your second degree connections, and their connections become your third degree connections.
Step 3 – Engage with Your Target Audience in Groups, in Emails, and Personalised Messages
Once you have a fabulous looking profile that will clearly position you as an expert within your field, it’s time to get busy with activity that will showcase your industry expertise and insights.
This is the stage that you start sharing blog posts and articles that you believe will help your target audience, which will include 80% other people’s posts, and just 20% of your own.
This is good news, if you were thinking that you’d have to get busy with creating content everyday!
Move into groups where there is loads of discussion around the type of topics that you want to be known for, and start contributing your opinion and insights. Believe it or not, this is one of the quickest ways to get referrals and enquiries from LinkedIn.
There are loads more LinkedIn Marketing Strategies that you can use, but follow these tips and implement the suggestions as a first step so you start seeing results. If you’re target market and prospective referral partners are on LinkedIn, then you’ve made a good choice to read this post, as it will help you achieve one or all of the following:
Summary of the top 4 Benefits of Using LinkedIn Effectively:
- Promote your brand and sky-rocket your authority as a go-to-expert
- Increases enquiries into your business
- Attracts opportunities from referral partnerships
- Drives journalists and media companies to contact you