How I Got to Love LinkedIn as a Lead Generation Tool, and Why It’s Made Me a Better Entrepreneur
Welcome and Hello there!
I’m Bonnie Power, CEO and Founder of Perfect Boom.
This is my story about how I got into loving LinkedIn and use it as a lead generation tool. It also tells about the trials and tribulations I’ve had over my entrepreneurial journey and the conscious decision I’ve made about how I choose to lead my life.
Between 2006 – 2016, I had one small online business that was doing okay, paying the bills, but for a long time, I no longer felt the passion for the work I was doing. I was hell-bent on figuring out what I needed to do so I could feel alive in my work again.
Since I had generated over a million dollars of revenue in my online business, and I lived and breathed digital marketing for a decade, I tried to launch a marketing consulting business – focused on digital marketing. But the way I was marketing myself was not cutting through the noise of the over-crowded market place.
A New Opportunity
Feeling frustrated and lost for ideas, I had a few colleagues and mentors suggest that the market I wanted to serve might find great value in my skills and knowledge around LinkedIn.
Reluctantly, I took a closer look at LinkedIn. Up until this point, I had never thought it was a viable platform for business development or lead generation.
I knew it was great for recruiters and candidates, but my early experience was that it was filled with spammers and weirdos who were obviously confusing it with Tinder. But because I was so frustrated not attracting clients, I thought it was worth a shot, I really had nothing to lose for trying. So I started researching how to use LinkedIn as a lead generation tool.
Within just days I started to look at LinkedIn with excitement. Case study after case study reported massive ROI when LinkedIn was used correctly to generate leads.
And what I loved about it was that the strategy was based on all the fundamental laws of digital marketing:
- Creating good quality ‘thought leadership’ type of content,
- Engaging with your ideal type of client – with laser focused precision, then
- Using a combination of both inbound and outbound marketing activities to build brand awareness and attract great clients.
I tweaked my own LinkedIn profile and started reaching out to prospective clients, and voila – I bought in $20K of revenue within 3 weeks. I started helping more business owners, and tested different strategies and tactics to discover what worked and what didn’t when marketing on LinkedIn to the various industries.
I then created a framework to map out the exact strategy and set of activities that anyone would need to do in order to stand out over their competition and start attracting their ideal type of client.
Business Went BOOM!
I started to attract a lot of new clients and other random but equally awesome opportunities, like getting approached to do guest speaking, podcast interviews and corporate training gigs.
I was busting at the seams and knew that I had to hire a VA to help me if I wanted this 2nd business to go to the next level. This was a turning point, because up until this moment in time, the business was not costing me anything but my time.
I had an internal struggle about spending the money and committing to a VA. I knew that I would need to create systems and structure, and I knew that if we did it well, then the team would probably grow quickly…so I had to deal with a whole heap of mindset issues and stop thinking small.
Leap of Faith
So after psyching myself up with a whole heap of positive self talk, I pushed myself out of my comfort zone, and hired my first VA, her name was Sam.
Sam already came with some experience in LinkedIn Marketing, which was a big time saver, as she was already familiar with the strategy and how to use the platform. We worked together to build systems so we could scale and grow the business.
But after a few months of some new team members being on board, Sam started to have some family issues, and unfortunately had to leave suddenly.
She was the ‘glue’ that held the operations together. We had not yet systematized her role, so when she left, we spent a couple of months frantically creating project management systems.
We also took a look at what new online tools and technology was available to help improve productivity but not compromise our high standard of workmanship.
Thank goodness I have a great team of people – Lucille, Cassie, Joy, John, Jane and Diane – are all A grade employees. Overnight, they picked up the pieces and worked collaboratively and amazingly well to get us back on track.
During this time we focused on maintaining a high quality ‘done for you service’ that brings in an average of $250K of revenue every 6 months for our clients.
I love what we do and the clients we serve. I feel so lucky that I can have an impact on people who I admire and my mission is to help connect more business owners with LinkedIn so they can also gain a steady stream of new clients.
But the lesson I’ve learnt over the last couple years is that I will never be in my comfort zone again.
I left that place and I feel like I’m living on the edge every single day. The big shift for me has been that if I want to be the best version of myself, I would always be striving forward. There is always a bigger dream that I’ll be chasing, and greater goals that I’ll be hatching.
That’s life, and I love every minute of this entrepreneurial journey.
Interested to Find Out More?
- If you would like to find out more about our services, please email firstname.lastname@example.org
- If you would like to talk directly with Bonnie, please call 0409 990 606.